A highly embarrassing moment for our Minister of Culture as he announced the winner of Welsh Book of the Year last night. Watching the video of the announcement is true car crash television as Rhodri Glyn announced the wrong name, then corrected himself as the "winner" approached the stage to applause.
Even though we've seen it happen many times before, you can't help but cringe when you watch it.
While Labour AM's habits of hitting the wrong voting button may be a gaffe with a much more serious consequence, they're lucky that there's no camera there to record the pure embarrassment of that exact second when everyone realises the mistake has been made!
You have to ask though, what idiot put the name of the runner up on the same card as the winner! It would never happen at the Oscars!